Firstly, design can stand for several things and I believe that the concept is the most valuable part of the design process even though it carries many consequences. A well-balanced concept is the ground work of the whole project, and the research that follows is the main commodity that holds everything together. Secondly, design stands for information and it’s the context that really matters. Whether it is portrayed through the design of infographics, a technical drawing, or communication, the key to being a successful designer stems down to having good knowledge and understanding. You must justify every move, criticise the works of others, and you must have the skill to communicate your intentions. Only then can you review your own practice; after all, you can only grow from all this experience. Design stands for functionality, which equally means to serve a purpose; therefore, design must be functional. Design without a purpose is design simply for the sake of it, it is meaningless. Furnitecture is an example of a well thought out and functional design process and it is the epitome of challenge and innovation. It makes new use of furniture in ways that hasn’t been thought of, and it makes use of dead space. Design stands for ‘designare’, which in Latin means to designate; therefore, to be designated means that a decision was made. There must be a point to design and it must specify reasons for its existence, and any good design must be justified. Design stands for communication which can be portrayed in several ways; presenting relevant information through processes such as visual art, text, or verbal conversation communicate well. Design stands for determination, which corresponds to having the intention to never give up on the design process. Design stands for thinking, period.